E-Commerce platform review

Starting any new business is challenging, especially an online one.  More people are looking for ways to sell their products online. When it comes to choosing an e-commerce solution for your business – there are many options to choose from and many important considerations you need to make in order to ensure you don’t choose the wrong platform for your business.

Here are some points you should consider when looking for the correct platform for your business

Pricing & Running Costs

All platforms have some sort of cost involved in setting up & running.

1. Setup & Design costs (this includes your time)
2. Transaction Fees on each sale
3. Monthly / Annual running costs (hosting etc)

View costs

Search Engine Friendliness

Naturally you want customers to be able to search for and find your online store. 

Some important factors to consider from an SEO point of view are

  1. Can you add a blog to your store?
  2. Can you use your own domain name?
  3. Can customers leave reviews

Available Extensions & Tools

Each platform offers a different range of tools from Analytics, to Stock managment to Search Engines. 

Think carefully about your own skills and how you think your business will grow over time. Does your chosen platform support your current AND future business asprirations?

Mobile Friendliness / Responsiveness

60% of all web searches are from a mobile device. Many of those searches result in an online sale. 

Your chosen platform needs to work well on mobile (with out any extra effort on your behalf)



If you are taking payments online your site needs to be 100% secure. Always check that your platform offers an SSL certificate

Moving your business from one platform to another

While not impossible it is time consuming & potentally costly to move your online store from one platform to another.

ECommerce Platform Running Costs

To have an online store you need to be able to accept payments.
We call this a payment gateway. The most popular payment gateways are Stripe or Paypal.

Each of these service providers charges a fee for processing your sale.
Typically these fees are as follows:

Stripe Fees: 1.4% + 20p for EU Payments
PayPal Fees: UK payments usually amounts to 3.4% + 20p.

Below is a break down of the monthly/annual costs associated with 4 of the most popular e-commerce platforms.

Platform Domain Cost (Annual) Hosting / Package Charges Credit Card Fees
Shopify $11 £348 2.2% + 20p
WIX £10.39 £156 1.9% + 20p
Squarespace £16 £240 0 – 3%
WooCommerce (WP) £5.99 £66.89 1.4% + 20p

The prices & information outlined in this post is accurate as of the 2 April 2020

A quick guide to 4 popular ECommerce platforms



  • Allows you to sell across various channels including Facebook, Instagram, eBay & Amazon
  • Easy to use
  • Great inventory management
  • SEO is excellent


  • High transaction fees unless you use Shopify Payments
  • Can’t easily switch themes or change look & feel of your store
  • If you find you need additional functionality, you will have to purchase apps which quickly add up

Read a detailed Shopify Review Click Here 

WIX ECommerce


  • Beginner-friendly
  • Advanced e-commerce tools (abandoned cart recovery)


  • Costs
  • No stock management alerts
  • Hard to change the look & feel of your site
  • Very slow user-interface
  • Need to optimise each page for mobile separately 


Read a detailed WIX ECommerce review: Click Here



  • Great design options
  • Inventory & analytical tools


  • Page speed
  • Can’t add additional functionality
  • Navigation
  • Search Engine optimisation is hard unless you are familiar with SEO technique

Read a detailed Squarespace review: Click Here

WordPress (WooCommerce)

WordPress is a free website CMS platform, so annual costs are mostly based on web hosting fees and any subscription-based premium plugins. 


  • Vast selection of plugins (free & paid) to help you grow your store
  • You can change theme (look & feel) of your site whenever you want
  • No monthly costs aside from hosting & domain
  • Incredibly Search Engine friendly


  • Steep learning curve

Read a detailed WooCommerce Review: Click Here



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Single Page / Scrolling Websites

A single page scrolling website is a great place to start, especially if budget is an issue. Single page websites are light on content and can grow with your business


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Chiara always delivers amazing quality websites on a brilliant budget. I would totally recommend for all your digital needs.

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Graphic Designer

We highly recommend her as our go-to person for all web design projects.

Chiara has been our freelance web designer for our web-hosting company for several years and during this time we have come to know her as a resourceful and hard-working designer. She is creative and has all the skills necessary to build clean, user-friendly websites for any business, big or small. We highly recommend her as our go-to person for all web design projects.

Heather Cowell

Marketing Director - UNIWEBSERVE

Chiara made the whole process very easy

I am very proud of my beautiful website, Chiara made the whole process very easy, taking the time to get to know what I wanted and creating an easy to navigate and visually stunning website for a reasonable price

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Owner - Flametree Therapies

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Chiara provided excellent white-label service on a highly time-pressured brief – very responsive, helpful and competitively priced. Highly recommended!


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Blogger - Rhodie Music

She was a pleasure to work with

Chiara helped get our business website up and running. She made suggestions to improve performance, listened and worked with us to make it live. She was a pleasure to work with. Would turn to her again for help with our web presence.

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Advocate - Trinity Advocates

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Knew I wanted a website and that’s it!, Did not know what I wanted it to look like or what was involved. Lucky for me I found Chiara because I very much doubt I could have got better results from any other company. With literally a Design spec of I do not want the site to be too serious. She produced the first time exactly what I wanted. With her informative blogs and templates what could have been a very time-consuming process was made a pleasure I cannot praise her enough 10/10

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