If you are a local business, then “local search” is often how your customers will discover your services for the first time.
For example, a search for “wedding supplier near me” has returned a result of over 378 MILLION possible results. No one is going to scroll through all those results to find your business.
A best they might click to page 2 of the search results – but most likely they are going to look a the Google Business results at the top of page 1. See image
These listings are of businesses who have listed their details on business.google.com
Unfortunately, many people think that if they don’t have a GMAIL account, they can’t leave a Google Business Review – but they can just follow these steps
Google Maps
Download Google Maps to your phone
Search
for the name of the business you want to review
Click on the Map Pin
and select Reviews, add your 5 star review & help a small business get ahead online

“Near Me” Search Results