What You Should Know About Using WIX For Your Small Business
Wix as is a great quick get up and go solution. One can compare Wix to building a prefab-house: you can paint the walls to your liking (choose a theme) and add the furniture you love (photo galleries and other apps); but you can’t change the structure.
As a professional web designer, here are some of the main factors a Small Business Owner needs to consider when starting their online journey with WIX.
You can’t change your theme once you’ve chosen it.
You can add lots of apps and functionality.
In order for your business to be taken seriously, you’d want to go for an advert free package on Wix. This will cost approx: £7.5 a month plus your domain renewal.
For comparison – WordPress: Hosting from £2.95 per month plus domain renewal
Apps & Extensions
Wix has added an App Market Place, unfortunately, many of these are iFrames rather than apps and this can affect your Google Ranking. For example, adding the Etsy app doesn’t actually add Etsy functionality to your website. Instead, it adds an Iframe (ie, a window) for people to navigate your Etsy store while staying “on your website”.
SEO, or “Search Engine Optimisation” is the process that makes it simple for search engines like Google to find your site. You could create the prettiest website in the world, but what’s the point if no one can find it when searching for your product or service? Better SEO means more site visitors and in turn more business for you (Who doesn’t want more business)
WordPress is without a doubt the best at all things SEO.
Wix is getting better at SEO but it is still not particularly SEO-friendly
Squarespace is good but has some ongoing issues problems
Weebly seems to straggle behind in this area.
Every business owner wanting to be found on google via Search absolutely has to get a handle on SEO and use a website that encourages SEO best practices.
Future Plans and Growth (Data Export)
Related to your future plans as a small-business owner is what happens if you do need to move platforms.
What happens to your data, designs, and content?
With a Wix website, there is unfortunately no way to export your data to another site / framework.
It’s a bit like having all your furniture bolted to your the floor of your house. If you move, you can’t take anything with you.
In the worst case scenario, you’d have to scrape and/or manually copy paste your data to your new site. But either way, Wix does not make it easy to leave. It is a feature that they are working on – but is not currently available. Read WIX’s article here
If you want to find out what the best Website Builder for your business is, then check out this article : Which Website Builder