Why Blog

May 15, 2018

Regular blogging is pretty easy to do, it’s also a fairly cheap way to increase  your inbound marketing efforts and to attract more customers to your site.

According to a study, 57% of companies who blog reported acquiring at least one customer from their blog.

Some of the important benefits of blogging are:

Search Engines

Search engines love new content – so blogging will boost your SERP (Search Engine Result Page). By blogging regularly, you give Search Engines new content to index and you get a further opportunity to push those keywords and increase your visibility on SERP.
Read Interesting SEO Facts

Relationship Building
Blogging allows you to develop relationships with existing customers and to connect with your site visitors. By reviewing and responding to clients questions and comments on each post, you are able to build rapport with your readers. This helps build brand trust and gain insite into your customers thinking.
Gain Credibility
What could be more important for a small / new business than gaining credibility? By supplying people with relevant and expert advice or information in your blog posts – you will become the  by providing valuable, expert information in your blog posts. Over time, you become their first port of call when they need a helpful resource. This (hopefully) leads to a higher customer conversion rate.
Free Marketing Opportunity
Every time someone shares a post, tweets about it or even emails it to others is another means of connecting with people you wouldn’t normally see through traditional outbound marketing techniques. In addition – these shares further validates

you as a credible business.

Little Effort big Impact
With very little effort or cost on a regular basis you can boost your search engine rankings, build trust and increase traffic to your site.