Holistic Wellbeing Website Devon

Project Name: Holistic Flow Devon
Date: September 2025
Location: North Devon
Key Skills: SEO Copywriting, Empathic UX, WordPress Design, Wellbeing Branding, Service Page Structure, Testimonials Integration

Project Scope: Lou approached me to rework and rewrite her site content so it felt more aligned — kind, grounded, and emotionally intuitive. Her clients are mostly women navigating big life transitions, and she wanted the site to feel like a gentle invitation rather than a hard sell.

The new site content:

• Speaks directly to women feeling drained, stuck, or in need of healing
• Gently explains what each modality offers — without jargon
• Weaves personal language, clear calls to action, and emotionally resonant phrasing
• Highlights Lou’s depth of experience while keeping her tone playful and human

We also restructured the content to improve flow, added multiple testimonials, and created distinct service sections to support search intent (sound bath, Reiki, coaching, women’s circles).