Wendy Represents

Date
2026

Location
Chard, Somerset

Client Type
Travel Industry Representation Company

Key Skills
WordPress website design, copywriting, UX structure, SEO setup, responsive web design, brand positioning, Instagram integration

Project Scope

Wendy came to me feeling embarrassed by her existing website. The business itself had years of experience, strong industry relationships and a respected reputation within the travel sector, but the site no longer reflected the quality of her work or the confidence she wanted potential partners to feel after meeting her at trade events.

The project focused on creating a cleaner, more professional WordPress website design that felt warm, knowledgeable and easy to navigate. I restructured the content, rewrote the copy, created individual partner profile pages and designed the site around clear user journeys for both tour operators and Latin America DMCs.

The finished website gives Wendy a far stronger online presence while still feeling personal, approachable and true to her personality.

Included Features

• Fully redesigned WordPress website
• SEO-ready page structure and metadata
• Copywriting across all main pages
• Individual DMC partner profile pages
• Instagram feed integration
• Mobile responsive refinement
• MailPoet newsletter integration
• UX-led page structure and navigation
• Guided launch and handover support

Notes

The project placed a strong focus on clarity, trust and presentation. Much of the traffic to the site comes from warm leads after expos, networking and industry introductions, so the website needed to reinforce credibility quickly without feeling overly corporate or sales-driven.

The final design balances strong travel imagery with structured, easy-to-scan content and a more refined visual identity.