Website Redesign, Fertility Expert | Essex
Project Name: Fertility Decoded
Date: October 2025
Location: London, Essex & Online
Client Type: Fertility Specialist & Acupuncture Practice
Key Skills
- WordPress Website Design
- Divi 5
- SEO Copywriting
- On-Page SEO
- UX Design
- Booking Integration
- Blog Design
- AI Search Accessibility
Project Scope
Fertility Decoded needed a website that could explain a complex fertility service clearly and sensitively. Alex O’Connor was shifting the focus from a mainly acupuncture-led practice towards fertility assessment, test interpretation and ongoing support, while still bringing trusted medical and holistic practitioners into the wider picture.
I planned, designed and built the new site as a WordPress website, with a clear structure to help visitors understand Alex’s approach and where to start. I also provided SEO copywriting to shape Alex’s expertise into accessible, search-focused content without losing her distinctive voice.
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