One-page scrolling websites are a popular choice for businesses seeking a clean, engaging online presence.
With all content on a single page, users enjoy a seamless browsing experience. But creating effective content for this format requires a little planning.
This guide will help equip you with the knowledge to create a easy to read one-page website with five key sections (you can always add additional sections if you feel they would benefit your core message & audience)
Key Sections for your Web Page
Hero Section (Approx. 75-100 words)
Key Function: Grab visitor attention instantly and set the stage for your brand.
Top Tips:
Headline
Craft a captivating headline that incorporates your top keyword.
A keyword is a relevant term or phrase people use to search for businesses like yours online.
Including your top keyword helps search engines understand your website's content and improves its visibility.
Visual
Use a high-quality, large background image that reflects your brand and captures attention.
Value Proposition
Briefly explain what you do and the benefits you offer.
Keep it concise and highlight the value you bring to your audience.
Call to Action (CTA)
Include a clear CTA button prompting visitors to take the next step, such as "Contact Us," "Get a Free Quote," or "Learn More."
About Us (Approx. 100-150 words)
Function: Introduce your brand, build trust, and connect with visitors.
Top Tips:
Storytelling:
Share your brand story, including your mission, values, and what makes you unique.
Team:
Briefly introduce your team or key personnel, showcasing their expertise and passion for your work.
Social Proof:
Consider incorporating subtle social proof elements like logos of past clients or industry affiliations to build credibility.
Services (Approx. 150-200 words):
Function: Clearly outline the services you offer and their benefits.
Top Tips:
Clarity
Use concise and clear descriptions of your services.
Benefits
Highlight the specific problems you solve and the value each service provides to your clients.
Bullet Points
Utilise bullet points for easy readability and to break up text.
Visually Appealing
Consider including icons or visuals next to each service description.
Gallery or Social Proof (Approx. 100-150 words)
Function: Showcase your expertise and achievements, or build trust with social proof elements.
Gallery Top Tips:
Include high-quality images or videos showcasing your work, past projects, or team in action.
Focus on results: Choose visuals that demonstrate your capabilities and the positive impact you have on clients.
Social Proof Top Tips:
Incorporate testimonials, client logos, positive media mentions, or industry awards to build trust and credibility.
Highlight positive feedback: Select testimonials that showcase the benefits you deliver and target the specific needs of your ideal client.
Contact (Approx. 50-75 words)
Function: Make it easy for visitors to connect with you.
Top Tips:
Contact Details
Clearly display your contact information, including email address, phone number (if applicable), and physical address (if relevant).
Contact Form
Consider including a simple contact form to encourage visitor inquiries.
Social Media Links
Add links to your social media profiles for additional connection points.
IMPORTANT - Your Call to Action (CTA):
Include a clear call to action throughout the website, but consider a dedicated section towards the bottom of the page.
This could be a button prompting visitors to "Schedule a Consultation," "Get a Free Quote," or "Download Our Brochure."
A strong CTA section helps convert website visitors into leads.
Optional Sections
Other Sections You might Consider Having or expanding on in the future
Testimonials/Reviews:
Highlight positive reviews and client quotes to build trust and social proof.
Frequently Asked Questions (FAQ):
Anticipate common questions from potential customers and address them in a clear and concise FAQ section.
This saves time for both you and your visitors by providing readily available answers.
Blog or News Section (Optional):
If your business thrives on fresh content, consider including a mini blog or news section.
Showcase your expertise, attract organic traffic through SEO (Search Engine Optimization), and establish yourself as a thought leader in your industry. However, ensure this section is concise and doesn't overwhelm the overall one-page format.
Remember, the key is to maintain a clean and focused one-page experience.
Choose sections that directly contribute to your conversion goals without overloading the visitor.
Pro Tip: Navigation and Readability
Concise content
Keep your copy focused and engaging.
One thought per sentence.
One idea per paragraph
Visual appeal
High-quality visuals break up text, enhance understanding, and elevate the overall user experience.