If you’re setting up a new website—or replacing an old one—you might be wondering: “What kind of website is best for my business?”
It’s a great question, and the answer really depends on what you do and how you want people to interact with you online.
Let’s walk through the most common types of small business websites, in plain English—so you can figure out what suits you best.
First things first—why websites aren’t one-size-fits-all
Every business needs a website. But that doesn’t mean every business needs the same kind.
Some websites are simple and snappy—great for getting started quickly. Others are better for showing off your work, selling products, or giving visitors detailed info. And sometimes, it’s a bit of a mix!
Here’s a breakdown of the six most popular types I build for my clients.
Brochure / Business Website
What it is:
Think of it like a digital version of a printed brochure. It gives people a clear picture of who you are, what you offer, and how to get in touch.
Great for:
Any small business that wants to build trust and attract new enquiries.
What it usually includes:
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A home page
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About page
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Services page
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Contact page
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(Optional) blog or news section to help with SEO
Real-world example:
A joinery company, therapist, or local service provider—this setup works brilliantly for most small or medium businesses.
One Page Website
What it is:
All the essentials on one long-scrolling page—like a digital flyer.
Great for:
Startups on a tight budget, new businesses who want to get online quickly, or anyone who doesn’t have a lot of content (yet).
What it usually includes:
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A “hero” section at the top
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Short intro/about
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A services section
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Testimonials or highlights
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Contact details
Bonus tip: You can always grow this into a full site later!
Landing Page Website
What it is:
A focused, single-page site designed to promote one specific product or service—usually tied to a campaign or ad.
Great for:
Promoting an offer, building an email list, or sending traffic from paid ads (like Facebook or Google).
Key goal:
To get people to take one clear action—buy, book, or sign up.
Portfolio Website
What it is:
A visual website with project galleries or case studies—designed to show off your best work.
Great for:
Photographers, designers, videographers, and other creatives.
What it usually includes:
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Home page
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About or “Why work with me?” page
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A portfolio with either image galleries or separate project pages
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Contact page
eCommerce Website
What it is:
An online shop where people can browse your products or services, add to basket, and check out securely.
Great for:
Anyone selling physical products, digital downloads, tickets, courses, or even their time (e.g. coaching).
What it usually includes:
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Product listings
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Shopping basket and checkout
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Payment options
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Customer accounts (optional)
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Delivery and returns info
Quick comparison – what suits you best?
| Website Type | Best for… |
|---|---|
| Brochure Website | Showcasing your business and services |
| One Page Site | Getting online fast with a small budget |
| Landing Page | Promoting one product or campaign |
| Portfolio | Creatives who want to display their work |
| eCommerce | Selling products or services online |
| Catalogue | Showcasing products without selling directly |